PSYCHOSOCIAL MODEL OF A SIGN

Abstract: 

In the spotlight of this article are the composition and the content of a sign, which are described from the position of psycho- and sociolinguistics and subject to some peculiarities of mass media. The suggested model of the psychosocial model of a sign (its meaning) as a variant of a psychosemiotical tetrahedron of F.EVasiluk is concidered to be a research instrument of various strategies of influence of mass media texts on the readers' minds.

Key words: 

meaning, social stereotypes, author, reader, communication.

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