VISUALIZATION AS TENDENCY FOR FORMS OF CULTURE, ART, COMMUNICATION

Abstract: 

In the article the ontologic bases of visualization as a form of communication are considered. The spheres and tendencies of visualization displayed in the forms of culture, art and communication are determined by hierarchical levels of human perception. Dialectics of visualization and artistic image. The text space acts as the system-forming factor of visualization. The problem of coexistence of visual and text spaces in the information society and their influence on professional activities in the sphere of social communication is designated. The influence of technologies on the development of the forms of visualization.

Key words: 

visualization, perception, semantic communication, information interpretation, sign, semiotics, thinking visualization, art criticism, mass culture, reading and visual culture, fine arts, artistic image, design, illustration, advertizing, publishing, phonetic alphabet.

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