INTERPRETATION AND ADAPTATION IN TRANSLATION OF ADVERTISEMENT TEXTS

Abstract: 

In the article we discuss modern variety of approaches of advertising text adoption in translation . Here appear two distinct tendencies, one of them is an intention to decipher the text, and another is to evaluate the text as an illustration or idea. The article explains one of the main problems of advertising texts translation which is expressed in informative correlation between the original and the translation.

Key words: 

text interpretation, text adaptation, advertising text, catchphrase.

AttachmentSize
Статья187.81 KB