THE CODE OF THOUGHT: TO THE PROBLEM OF EXTERNAL AND INTERNAL SIGNS

Abstract: 

The article presents the attempt of systematization of the concept "perceptional image" and such notions as "internal code, endophasia", "substrate of the language of endophasia" and "textual communication" on the basis of research in the spheres of semiotics, gnosiology, cognitive linguistics and neuro-linguistic programming.

Key words: 

perceptional image, textual communication, mass media.

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