The vegetable code of culture in the names of confectionery

Abstract: 

The article analyzes the vegetable code in the names of confectionery. It defines the codes of culture, reveals universal codes of culture, and discusses the concept of commercial nomination. The author identifies the role of vegetable images in the names of confectionery, national and cultural preferences, the motives of their use in creation of pragmatonyms, and determines the most frequent nominants of the analyzed group.

Key words: 

code of culture, type semantics, basic name, integral seme, differential seme, name- from-object, name-from-addressee, commercial nomination.

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